Context
30 Billion dollars on gift card waste every year! can you believe it?!
Ayo & Kingston, founders of UGiftMe, set out to make e-gifting fair and human again. They wanted a design that could disrupt the gifting industry while staying trustworthy to both customers and retail partners.
In two weeks after the kick-off, we had a brand, a plan, and a logo ready to go. A week and a half later, the website was live. And you guess it, by the end of 12 weeks (with plenty of workshops and programmes in between), they were ready to pitch their idea in front of an audience of 200.
