Creativ Linc: High-end brand meets B2B product

Creating a high-end brand and product experience for a startup reimagining how creative professionals manage projects and get paid

Scope

Brand • UX/UI • Design System

Overview

As a digital design at Block Dojo, I led a creation of a new brand, UX, and UI for a startup reimagining how creative professionals and brand can work together seamlessly to manage deliverables and get paid. The brand – now called InterLinc, following a name change for new business positioning – was crafted to feel unconventional, high-end, and empowering, reflecting both its expressiveness of its creative users and the confidence of its mission.

Scope of Work

Delivered end-to-end product designing, including UX, UI, and scalable design system.
Conducted UX research, user journey mapping, wireframing, and interactive prototyping – ensuring a seamless experience from project discovery through to delivery and payment.
Designed a distinctive visual identity and cohesive brand rollout, collaborating closely with the CEO to align creative strategy with business objectives.

The Challenge

To create a high-end, visually distinct brand that connected deeply with the founder's vision and translated that into a product experience that feels genuinely unique in the B2B space

Outcome

The brand and platform received strong early validation and enthusiastic user feedback.

As the CEO shared:

"The brand creative was outstanding."

InterLinc is now transitioning into a fintech platform — expanding its target audience with an approval-based payment model that enables instant payment upon project completion.