Traceport: MVP for nonprofit accountability
Creating a new brand and product experience for a nonprofit transparency platform
Overview
As Digital Designer of Block Dojo, I led the end-to-end design of the Charity User MVP — from visual identity to the full platform interface — crafted to help nonprofits stay accountable to funders while making reporting simpler, clearer, and more trustworthy.
Scope of Work
Delivered end-to-end brand identity and product design, including logo, colour system, and typography, applied consistently across the platform.
Conduct lightweight research and designed the full Charity User MVP including: Dashboard, Record, Manual and Bulk Upload flows, and Export Report, within a 4-week sprint.
Designed a distinctive visual identity and cohesive brand rollout, collaborating closely with the CEO to align creative strategy with business objectives.
Developed a scalable UI design system to support future product iterations and a donor-facing portal.
The Challenge
To create a trusted, intuitive platform experience for nonprofits managing complex, sensitive funding data that reduces reporting burden while giving funders the real-time visibility and verification they need.
The brand and MVP was well received by the founder and the Block Dojo team. The brand guidelines, user flows, and foundation UI design system was successfully handover to Traceport's Founder as she continue to build the impact in non-profit world.
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Brand & marketing development for UK startup incubator
Creativ Linc: High-end brand meets B2B product
Creating a high-end brand and product experience for a startup reimagining how creative professionals manage projects and get paid
Traceport: MVP for nonprofit accountability
Creating a new brand and product experience for a nonprofit transparency platform
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