Cognevo

Branding for an AI-powered HR tools empowering right hire through cultural fit

Role

Brand Designer

Industry

B2B Recruitment Tech

Duration

Q3 2024

Context

Cognevo, an AI-powered real-time interview transcription, psychometric analytics, and personalised interview support for business that cares more than just hiring for hard skills but also cultural fit.

When I first met Crystal, the founder of Cognevo, she shared her vision for Cognevo to establish the brand as premium, tech-forward, but human-focussed. We aimed for the brand that expressive yet professional.

In 2 weeks, we found a palette that clicked. The brand was built around a colour system, thoughtful imagery, and duo tone illustrations.

After Crystal tested assets with her team, she got so much positive feedback. We quickly land a decision to move forward with the website and pitch work.

Context

In 2 weeks, we found a palette that clicked. The brand was built around a colour system, thoughtful imagery, and duo tone illustrations.

After Crystal tested assets with her team, she got so much positive feedback. We quickly land a decision to move forward with the website and pitch work.